To ensure success with their mandates, sports governing bodies must focus on enabling and encouraging grass roots sports. This ensures the sports played at the grass roots levels is in tune with how the players and teams are expected to play at senior and professional levels.

Encouraging female participation in sports has also had a big push in recent years and already bearing fruit. Key KPI’s such as Customer 360 Degree View, Member or Participant 360 Degree View, Ticketing Sales Growth, Breakdown of Ticket Sales by Channel is key to ensure success of sporting events at all levels.